Online advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite option. Rupert Murdoch recently said that online advertising doesn’t sell, and it’s one of the reasons for the new paywall strategy by News Corp. The industry as a whole has grown enormously, but if you’ve ever done leadership training, you’d probably diagnose “lack of direction” as the main problem.

You’d be right. The entire paradigm of online marketing is still evolving, and has already made obsolete a lot of market “truths” and basic assumptions.

The assumptions were:

• People don’t/won’t read long text articles.
• Content doesn’t matter, glitz sells.
• The internet audience is naïve and doesn’t know how to compare products.

Whichever planet these assumptions came from, they were more than wide of the mark in terms of the global market:

1. Article marketing is now the hottest property online, and good SEO practice. Online direct response copy is longer than most news articles.
2. There are now as many articles online about content is king as there are about most celebrities.
3. The internet audience learns at about age 7 how to search effectively, and they’re experts when old enough to have a credit card. Forget about dumbing down to expert audiences.

One of the most gruesome reminders of the fallibility of set-in-stone advertising principles was the emergence of truly awful content strategies. When trying to remove money from human beings, giving them useless or inadequate information was definitely not good technique.

Article marketing has glaringly exposed the demand for quality information content. Webmasters don’t want garbage. They do not need tag-heavy, SEO-deterring crud cluttering up their blogs or their valuable space, which could be used for something which actually generates revenue, not abuse and site maintenance time.

The business angle has been seriously overlooked. If the basic principle of any form of marketing, particularly advertising is targeting, the medium is extremely relevant. Websites have their own audiences, and you’d think this staggeringly obvious fact would have penetrated through to the agencies.

Websites can’t be “content neutral” like TV or newspapers. The ads can be actual duds, too, like putting dating agency ads on the obituary columns. Gardeners don’t want Viagra. They get enough spam. Add more, and the websites will naturally worry about turning off their audience, or at least annoying them.

Glitz is dead. The world has YouTube and every other creative site on the web. The creative stuff on YouTube puts glitzy, garish ads in the shade. The audience is used to caviar, and the ad industry is feeding them birdseed? It was never going to work. informercials  work a lot better, and they also hit target audiences. They have content quality, depth, and more credibility.

The online versions of the “magalog”, market-specific websites, are also good, meaningful sellers with serious content considerations for their advertising. The content is much better, much more readable, and isn’t as hideously offensive as the truly dire “give us your money” approach.

Anyone who’s had sales training, will understand- Ads are a form of sales spiel. If you wouldn’t use it on a customer, don’t use it online.

This Guest Article is written by Marcela Dias, a freelance writer and web designer from Sydney, Australia. She writes about Online Marketing, Blogging and Web Design. If you wish to write a Guest Article here, check this for more info.

It was great experience on 14^th April, 2010, the first ever Web Analytics Wednesday is happen at Ahmedabad, Gujarat. This is first of this kind of Event at Ahmedabad. Internet Marketing Journal Team really made it happen.

This is our almost 3 month’s preparation behind this event and finally our dream comes true. This was not possible without Kaushal and Dipali. Expert advice from Samir Sanghavi and Ravi Pathak helps us lot. All sponsors help us to reach to our objective. Thank you all.

This event has set many benchmarks:

• We have almost 100+ people on time (by 7:00) at Venue.
• Almost all people enjoyed this event.
• We ask people to keep their mobile on during the conference; still no one’s cell rang during the event.
• First of ever blogger contest done for this event at Ahmedabad (as per best of my knowledge)
• All people felt they learn something from any of four speakers.

After this even IMJ team was flooded with compliments. Everyone who was there like this event too much and now people are asking NEXT IS WHAT?

Thank You all for support and love. If you feel I miss any point just share your views as comment. I hope you will comment for getting Back-link too

Bloggers, it’s time to cheer up and have some healthy fight between us. No we are not talking about wrestling;  Internet Marketing Journal is hosting blogger Contest for upcoming Web Analytics Wednesday. We want to make it as simple as we can.

If you are ready to ROCK Ahmedabad then just check the Rules below.

• You blog should get rank on first page on Google.Com for “Web Analytics Wednesday Ahmedabad” keyword.
• Landing page should be your blog post not home page.
• You must have following HTML content @ you blog post. (Download in TXT file at end of post)
• You can use all White Hat Techniques.
• We will not consider result of IMJ Team (Jaydip, Dipali, Kaushal) / IMJ blog.
• You should not edit our provided HTML file.
• The result should be by ORGANIC Search.
• If you already have post about this then edit and add our HTML content. (helps more if you are having good ranking already)
• We will check result on 14^th April and give Surprise GIFT to Winner @ Event.

Advantages

• Surprise Gift
• Chance to be ROCK STAR in front of Industry Experts / Associates
• More Visitation on blog
• Appreciation from Industry people.

It is time to be ROCK STAR as you are going to get GIFT in front of Industry Expert / Associates. So what are you waiting for? Start Rocking. If you have queries about contest contact us by Twitter / Facebook / email.

Download HTML Content

Just download this TXT, and go to your blog post HTML part and just paste there. You are done.

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Finally efforts of Internet Marketing Journal (IMJ) team brings very  popular and respected international event called Web Analytics Wednesday to our own Ahmedabad. Me, Kaushal and Dipali stated IMJ group during end of 2009. We were thinking how we can help out community and give / take / share some knowledge. Finally we think we should host this event. We tried hard to make it happen. Finding very good Speaker, Good but still affordable venue, inviting people, take help from industry people and toughest job is getting money from people, I mean say finding sponsors.

Finally our team rocks now as we have all thing lined up till now. (hope our event will rock too). During this time apart of our team many people appreciate our efforts, We got support from our industry friends, Seniors, personal friends. So let’s see all information about this event. I will appreciate if you will share your comments about our initiative.

Objective for Hosting Web Analytics Wednesday

Lead Sponsor :
YASH Infotech  (Business Partner TATA Communications Ltd.)

Diamond Partners :
InvestPlus : InvestPlus is Personal Finance Software specially Design for Individuals needs.  
Datatech Media : Web Development, Design & Internet Marketing Solutions Provider
Byte Technosys Pvt. Ltd. : RIMS, On Site Support, Microsoft Solutions, Web Solutions Provider

Merchandiser Partner :
Infibeam.com : Infibeam.com is a premier online shopping portal of India portal carrying 50 Lac products including Books, DVDs, Cars, Bikes, Mobiles, Cameras, Gifts and many more

Global Supporter : Eric Peterson Founder of webanalyticsdemystified.com

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