<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jaydip Parikh &#187; SMO</title>
	<atom:link href="http://www.jaydip.info/tag/smo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jaydip.info</link>
	<description>Internet / Digital Marketing Consultant, SEO - Social Media Adviser, Speaker &#38; Trainer, Blogger, Entrepreneur at Ahmedabad</description>
	<lastBuildDate>Mon, 09 Jan 2012 18:50:08 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>SEO Cartoon Great Collection</title>
		<link>http://www.jaydip.info/seo-cartoon/</link>
		<comments>http://www.jaydip.info/seo-cartoon/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 12:49:25 +0000</pubDate>
		<dc:creator>Jaydip</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[301 redirect]]></category>
		<category><![CDATA[Dofollow]]></category>
		<category><![CDATA[Link Juice]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>

		<guid isPermaLink="false">http://www.jaydip.info/?p=464</guid>
		<description><![CDATA[Tweet I was surfing over Internet for making some Presentation which I need to give with few of Institute as a part of our SEO Training Institute by DIIM. I am ended up with few really intelligent SEO Cartoons. So here by I am sharing SEO Cartoons with you. Enjoy it and share your views on [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton464" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fgoo.gl%2FFG5aX&amp;via=jaydipparikh&amp;text=SEO%20Cartoon%20Great%20Collection%20-%20Jaydip%20Parikh&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.jaydip.info%2Fseo-cartoon%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jaydip.info/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><p style="text-align: justify;">
<p style="text-align: justify;">
<p style="text-align: justify;">I was surfing over Internet for making some Presentation which I need to give with few of Institute as a part of our <a target="_blank" title="SEO Training" href="http://www.diim.in/courses/search-engine-optimization" target="_blank">SEO Training Institute</a> by <a target="_blank" title="SEO Training Ahmedabad" href="http://www.diim.in" target="_blank">DIIM</a>. I am ended up with few really intelligent SEO Cartoons. So here by I am sharing SEO Cartoons with you. Enjoy it and share your views on that too.</p>
<p style="text-align: justify;">
<div id="attachment_465" class="wp-caption aligncenter" style="width: 637px">
	<a href="http://www.jaydip.info/wp-content/happy-birthday-seo-card.jpg"><img class="size-full wp-image-465" title="happy-birthday-seo-card" src="http://www.jaydip.info/wp-content/happy-birthday-seo-card.jpg" alt="Happy Birthday SEO Funny Card" width="637" height="812" /></a>
	<p class="wp-caption-text">This card really shows How some SEO are doing Keyword Stuffing. </p>
</div>
<div id="attachment_466" class="wp-caption aligncenter" style="width: 415px">
	<a href="http://www.jaydip.info/wp-content/seo-honeymoon.jpg"><img class="size-full wp-image-466" title="seo-honeymoon" src="http://www.jaydip.info/wp-content/seo-honeymoon.jpg" alt="How SEO Honeymoon Suit Should be, funny Cartoon" width="415" height="450" /></a>
	<p class="wp-caption-text">This is how all SEO Want their SEO Room with having 301 Redirection and no-follow tag.</p>
</div>
<div id="attachment_467" class="wp-caption aligncenter" style="width: 300px">
	<a href="http://www.jaydip.info/wp-content/matt-cutts-spam.png"><img class="size-full wp-image-467" title="matt-cutts-spam" src="http://www.jaydip.info/wp-content/matt-cutts-spam.png" alt="Spam is eaten by Matt Cutts" width="300" height="450" /></a>
	<p class="wp-caption-text">This SEO Cartoon shows how Matt Cutts eating spam and he and his team improving Search Results. </p>
</div>
<div id="attachment_468" class="wp-caption aligncenter" style="width: 500px">
	<a href="http://www.jaydip.info/wp-content/algorythm.jpg"><img class="size-full wp-image-468" title="SEO Cartoon algorithm " src="http://www.jaydip.info/wp-content/algorythm.jpg" alt="SEO Cartoon algorithm " width="500" height="400" /></a>
	<p class="wp-caption-text">What happen if GOD will Change algorithm ?</p>
</div>
<div id="attachment_469" class="wp-caption aligncenter" style="width: 500px">
	<a href="http://www.jaydip.info/wp-content/twitter-for-business.jpg"><img class="size-full wp-image-469" title="Twitter Funny" src="http://www.jaydip.info/wp-content/twitter-for-business.jpg" alt="Twitter Funny" width="500" height="483" /></a>
	<p class="wp-caption-text">Did you seen some stupid Tweets too ? </p>
</div>
<img src="http://www.jaydip.info/?ak_action=api_record_view&id=464&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.jaydip.info/seo-cartoon/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>The truth about online advertising</title>
		<link>http://www.jaydip.info/truth-online-advertising/</link>
		<comments>http://www.jaydip.info/truth-online-advertising/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 10:27:39 +0000</pubDate>
		<dc:creator>Jaydip</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Juice]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[Web Analytics Wednesday]]></category>

		<guid isPermaLink="false">http://www.jaydip.info/?p=390</guid>
		<description><![CDATA[TweetOnline advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite option. Rupert Murdoch recently said that online advertising doesn’t sell, and it’s one of the reasons for the new paywall strategy by News Corp. The industry as a whole has grown enormously, but if you’ve [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton390" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fgoo.gl%2FIcJy4&amp;via=jaydipparikh&amp;text=The%20truth%20about%20online%20advertising%20-%20Jaydip%20Parikh&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.jaydip.info%2Ftruth-online-advertising%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jaydip.info/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><p style="text-align: justify;">Online advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite option. Rupert Murdoch recently said that online advertising doesn’t sell, and it’s one of the reasons for the new paywall strategy by News Corp. The industry as a whole has grown enormously, but if you’ve ever done <a target="_blank" href="http://www.iperform.com.au/leadership-performance.html">leadership training</a>, you’d probably diagnose “lack of direction” as the main problem.</p>
<p style="text-align: justify;">You’d be right. The entire paradigm of online marketing is still evolving, and has already made obsolete a lot of market “truths” and basic assumptions.</p>
<p style="text-align: justify;">The assumptions were:</p>
<ul style="text-align: justify;">
<li>People don’t/won’t read long text articles.</li>
<li>Content doesn’t matter, glitz sells.</li>
<li>The internet audience is naïve and doesn’t know how to compare products.</li>
</ul>
<p style="text-align: justify;">Whichever planet these assumptions came from, they were more than wide of the mark in terms of the global market:</p>
<ol style="text-align: justify;">
<li>Article marketing is now the hottest property online, and good SEO practice. Online direct response copy is longer than most news articles.</li>
<li>There are now as many articles online about content is king as there are about most celebrities.</li>
<li>The internet audience learns at about age 7 how to search effectively, and they’re experts when old enough to have a credit card. Forget about dumbing down to expert audiences.</li>
</ol>
<p style="text-align: justify;">One of the most gruesome reminders of the fallibility of set-in-stone advertising principles was the emergence of truly awful content strategies. When trying to remove money from human beings, giving them useless or inadequate information was definitely not good technique.</p>
<p style="text-align: justify;">Article marketing has glaringly exposed the demand for quality information content. Webmasters don’t want garbage. They do not need tag-heavy, SEO-deterring crud cluttering up their blogs or their valuable space, which could be used for something which actually generates revenue, not abuse and site maintenance time.</p>
<p style="text-align: justify;">The business angle has been seriously overlooked. If the basic principle of any form of marketing, particularly advertising is targeting, the medium is extremely relevant. Websites have their own audiences, and you’d think this staggeringly obvious fact would have penetrated through to the agencies.</p>
<p style="text-align: justify;">Websites <em>can’t</em> be “content neutral” like TV or newspapers. The ads can be actual duds, too, like putting dating agency ads on the obituary columns. Gardeners don’t <em>want</em> Viagra. They get enough spam. Add more, and the websites will naturally worry about turning off their audience, or at least annoying them.</p>
<p style="text-align: justify;">Glitz is dead. The world has YouTube and every other creative site on the web. The creative stuff on YouTube puts glitzy, garish ads in the shade. The audience is used to caviar, and the ad industry is feeding them birdseed? It was never going to work. informercials  work a lot better, and they also hit target audiences. They have content quality, depth, and more credibility.</p>
<p style="text-align: justify;">The online versions of the “magalog”, market-specific websites, are also good, meaningful sellers with serious content considerations for their advertising. The content is much better, much more readable, and isn’t as hideously offensive as the truly dire “give us your money” approach.</p>
<p style="text-align: justify;">Anyone who’s had <a target="_blank" href="http://www.iperform.com.au/sales-through-service-performance.html">sales training</a>, will understand- Ads are a form of sales spiel. If you wouldn’t use it on a customer, don’t use it online.</p>
<p style="text-align: justify;"><em>This Guest Article is written by Marcela Dias, a freelance writer and web designer from Sydney, Australia. She writes about Online Marketing, Blogging and Web Design. If you wish to write a Guest Article here, check this for more info.</em></p>
<img src="http://www.jaydip.info/?ak_action=api_record_view&id=390&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.jaydip.info/truth-online-advertising/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Do Social Media Optimization for promoting your Website / Blog</title>
		<link>http://www.jaydip.info/social-media-optimization/</link>
		<comments>http://www.jaydip.info/social-media-optimization/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 13:13:01 +0000</pubDate>
		<dc:creator>Jaydip</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[micro blogging]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.jaydip.info/social-media/do-social-media-optimization-for-promoting-your-website-blog/</guid>
		<description><![CDATA[TweetIf you want to solve most buzzing word &#8220;Social Media Optimization&#8221; here I am with you. I had make one presentation about &#8220;Social Media Optimization&#8221; In this presentation you will find What is Social Media Optimization? Why Social Media Optimization is required? What are the possible media to promote it? How we can use this media [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton59" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fgoo.gl%2Fgx7Pz&amp;via=jaydipparikh&amp;text=Do%20Social%20Media%20Optimization%20for%20promoting%20your%20Website%20%2F%20Blog%20-%20Jaydip%20Parikh&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.jaydip.info%2Fsocial-media-optimization%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jaydip.info/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><p style="text-align: justify;">If you want to solve most buzzing word <strong>&#8220;Social Media Optimization&#8221;</strong> here I am with you. I had make one presentation about &#8220;Social Media Optimization&#8221;</p>
<p style="text-align: justify;">In this presentation you will find</p>
<ul>
<li>
<div style="text-align: justify;">What is Social Media Optimization?</div>
</li>
<li>
<div style="text-align: justify;"><span>Why Social Media Optimization is <span>required?</span> </span></div>
</li>
<li>
<div style="text-align: justify;">What are the possible media to promote it?</div>
</li>
<li>
<div style="text-align: justify;">How we can use this media / platform to promote our Blog / Website / Services? And this all in very simple language.</div>
</li>
</ul>
<p style="text-align: justify;"><strong>What is SMO?</strong></p>
<p style="text-align: justify;">Social media optimization (SMO) is a set of methods for generating publicity through <a href="http://www.jaydip.info/category/social-media/" target="_blank">social media</a>, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.</p>
<p style="text-align: justify;"><strong>Why SMO ?</strong></p>
<ul>
<li>
<div style="text-align: justify;">Increase Internet Authority</div>
</li>
<li>
<div style="text-align: justify;">Branding &amp; Brand recall</div>
</li>
<li>
<div style="text-align: justify;">Increase brand visibility</div>
</li>
<li>
<div style="text-align: justify;">Direct communication with prospect user / buyer / seller</div>
</li>
<li>
<div style="text-align: justify;">Reach to niche audience</div>
</li>
<li>
<div style="text-align: justify;">Latest way of marketing and promotions</div>
</li>
<li>
<div style="text-align: justify;">Stand out of the crowd</div>
</li>
<li>
<div style="text-align: justify;">Drive more traffic</div>
</li>
<li>
<div style="text-align: justify;">Back links</div>
</li>
</ul>
<div id="__ss_1573329" style="text-align: left; width: 425px;"><a target="_blank" style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;" title="Social Media Optimization in Simle Words" href="http://www.slideshare.net/jaydipparikh/social-media-optimization-in-simle-words?type=presentation">Social Media Optimization in Simle Words</a><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smo-090612065014-phpapp01&amp;rel=0&amp;stripped_title=social-media-optimization-in-simle-words" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smo-090612065014-phpapp01&amp;rel=0&amp;stripped_title=social-media-optimization-in-simle-words" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div style="font-family: tahoma,arial; height: 26px; font-size: 11px; padding-top: 2px;">View more <a target="_blank" style="text-decoration: underline;" href="http://www.slideshare.net/">OpenOffice presentations</a> from <a target="_blank" style="text-decoration: underline;" href="http://www.slideshare.net/jaydipparikh">Jaydip Parikh</a>.</div>
<img src="http://www.jaydip.info/?ak_action=api_record_view&id=59&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.jaydip.info/social-media-optimization/feed/</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
	</channel>
</rss>

