Online marketing has only just made its presence known in the international realm of retailing but its speed, effectiveness and cost saving value has already perched it astride a pedestal in the diverse array of marketing strategies that exist out there. Listed below are some of the benefits businesses stand to reap from investing in internet marketing.

It is cost effective

An e-store ( eCommerce ) is far more cost effective than maintaining a physical storefront that requires the payment of rent, employees wages, utilities and insurance. Online marketing is inexpensive and pragmatic because the ratio of cost is miniscule when compared to the reach of a website. Apart from that, online marketing tools such as e-newsletters, email communications and digital catalogues cost substantially less than printing and disseminating paper catalogues, brochures and pamphlets.

It is efficient

Unlike traditional advertisements in newspapers, magazines or on television as well as paper catalogue, brochure or pamphlet where prices are fixed until the next printing cycle – digital catalogues, social media and blogs can be updated hourly, daily or even weekly to respond to fluctuating market prices. This is a particular advantage in sectors such as the jewellery industry where prices of raw materials are volatile. Apart from that, companies can choose to change the wording of a particular online advertisement or an online newsletter if they find it is not resonating with customers. The same changes cannot be performed with more conventional forms of offline marketing.

The Internet is an international marketplace

The Internet is a global sphere where buyers from disparate corners of the world have an opportunity to view your product and services, unlike a physical storefront that is only accessible by buyers in that region. A website is a convenient, timely and effective way for customers to ascertain the look and prices of products they may be interested in.

The very seamless nature of the Internet allows customers to easily research and purchase products and services and it has the ability to convert a customer into buying a particular product or service. A few clicks of the mouse is all that is involved in an online transaction.

Expands customer databases

By using online marketing devices, corporations can learn more about the needs and concerns of their target demographic audiences by tracking real-time results and measuring customer statistics in a simple, inexpensive way. Almost all aspects of online marketing – from websites to email communications and e-newsletters – can be monitored and tested to ascertain which messages and offerings are appealing to their customer base.

Companies use a variety of ways to do this, one of which includes the pay per click method and online analytics. In the online realm, companies can even target specific demographics to determine their spending habits and sentiments. Online marketing allows companies to target specific genders, age groups, occupations, income levels and so forth. This information is pivotal and could lead to an expansion in customer databases or the success of a particular marketing campaign.

Yes you’ve read it right that now I am an Entrepreneur. Entrepreneur word is inspired from French language and first used by Mr. Richard Cantillon, An Irish economist. To be honest I don’t prefer to share my personal things with all other people but when I am over whelmed I share it with others. My first personal blog post was on 5^th April,2009 when I met Mr. Narendra Modi and start working with him, ofcourse limited to Internet Marketing. That time I was feeling like I was on Top of the world because Mr. Narendra Modi is icon for lot many people. This is how my journey started to share my personal things over blog.

Currently I am doing two kinds of Business. My first company is known as Tej SolPro which is Internet Marketing Company and provides solutions like Social Media Marketing, Search Engine Optimization, and Online Reputation Management etc. Tej is having selective clients which include E-Commerce sites, B2C sites and some corporate clients.

My Second venture really makes me excited about this initiative. We just started Gujarat’s First and Only one Internet Marketing Institute which is known as Datatech Institute of Internet Marketing. I would like to thank Kaushal Shah, PPC Rockstar who is not only my friend and ex-colleague but also Founder partner of this institute. At DIIM we are focusing on courses like Search Engine Optimization Training, Social Media Optimization Course as well as we are helping people to get Google Adwords Individual Certification by our PPC Training Course.

Apart from this I also love to / used to speak about Digital Marketing, Internet Marketing Tips, Social Media Tips, E-commerce, Blogging Tips and other part of Internet Marketing. Till now I had a presentation as Guest Lecturer with some to the leading Educational Institute like NIFT (India’s one of the top Fashion Technology Institute), DDIT (Gujarat’s one of the best Engineering University), IIPM (India’s 5^th best business school) and few others are lined up.

Here I want to clear few things. As I am doing many versatile activities, people are mixing my identity with other brands, some know me as Founder of IMJ or few of them knowing me as networking chap and others know me as some other initiative taken by me. I believe that all activity I am doing are different in their nature and that should not be mixed with each other. What I am doing as Team IMJ is totally different compare to my other activities.

I am very much reachable over internet, you can connect to me on Facebook or Twitter. I would like to join like minded people. You can contact me for any kind of Internet Marketing queries/help, I will do my best to answer it.

So Wish me Good Luck and I hope our growth will be fast and revolutionary, as I also believe like Shree Dhirubhai Amabani (Founder, Reliance Group) “Growth is Life”

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BigRock Company Profile

BigRock is the fastest growing provider of web-presence solutions to small-businesses, professionals and individuals. Our product portfolio includes – Domain registration, Web & Email Hosting, Website Builders, Digital Certificates and much more. BigRock aims to fill a critical void in the web-presence industry with its innovative suite of web products designed to fortify businesses’ competitive advantage and unleash their true potential. With a proven platform that powers over 5 million domain names worldwide, BigRock is committed and confident of unlocking tremendous value for customers in India.

At BigRock, we have pioneered the concept of a globally distributed Datacenter. Our Datacenter is a globally distributed collection of redundant server infrastructure which hosts all our Products and Services.

As a first in the category, BigRock will aim to reach out to its target audience via an integrated marketing campaign and has earmarked an outlay of INR 10 crores, this fiscal, towards advertising spends. The communication campaign that comprises TV commercials, print, online and viral campaigns will be shortly unveiled pan-India. BigRock has also launched an innovative SMS service where anyone can check the availability of their desired domain name e.g. by sending it via SMS to 5607080.

BigRock currently has a workforce of 75 people spread across its three offices in Mumbai, Bangalore and Delhi, and a sales & support team available 24/7. The core areas of the company’s activities in India will include design and product development, sales & marketing and strategic partnerships.

Online advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite option. Rupert Murdoch recently said that online advertising doesn’t sell, and it’s one of the reasons for the new paywall strategy by News Corp. The industry as a whole has grown enormously, but if you’ve ever done leadership training, you’d probably diagnose “lack of direction” as the main problem.

You’d be right. The entire paradigm of online marketing is still evolving, and has already made obsolete a lot of market “truths” and basic assumptions.

The assumptions were:

• People don’t/won’t read long text articles.
• Content doesn’t matter, glitz sells.
• The internet audience is naïve and doesn’t know how to compare products.

Whichever planet these assumptions came from, they were more than wide of the mark in terms of the global market:

1. Article marketing is now the hottest property online, and good SEO practice. Online direct response copy is longer than most news articles.
2. There are now as many articles online about content is king as there are about most celebrities.
3. The internet audience learns at about age 7 how to search effectively, and they’re experts when old enough to have a credit card. Forget about dumbing down to expert audiences.

One of the most gruesome reminders of the fallibility of set-in-stone advertising principles was the emergence of truly awful content strategies. When trying to remove money from human beings, giving them useless or inadequate information was definitely not good technique.

Article marketing has glaringly exposed the demand for quality information content. Webmasters don’t want garbage. They do not need tag-heavy, SEO-deterring crud cluttering up their blogs or their valuable space, which could be used for something which actually generates revenue, not abuse and site maintenance time.

The business angle has been seriously overlooked. If the basic principle of any form of marketing, particularly advertising is targeting, the medium is extremely relevant. Websites have their own audiences, and you’d think this staggeringly obvious fact would have penetrated through to the agencies.

Websites can’t be “content neutral” like TV or newspapers. The ads can be actual duds, too, like putting dating agency ads on the obituary columns. Gardeners don’t want Viagra. They get enough spam. Add more, and the websites will naturally worry about turning off their audience, or at least annoying them.

Glitz is dead. The world has YouTube and every other creative site on the web. The creative stuff on YouTube puts glitzy, garish ads in the shade. The audience is used to caviar, and the ad industry is feeding them birdseed? It was never going to work. informercials  work a lot better, and they also hit target audiences. They have content quality, depth, and more credibility.

The online versions of the “magalog”, market-specific websites, are also good, meaningful sellers with serious content considerations for their advertising. The content is much better, much more readable, and isn’t as hideously offensive as the truly dire “give us your money” approach.

Anyone who’s had sales training, will understand- Ads are a form of sales spiel. If you wouldn’t use it on a customer, don’t use it online.

This Guest Article is written by Marcela Dias, a freelance writer and web designer from Sydney, Australia. She writes about Online Marketing, Blogging and Web Design. If you wish to write a Guest Article here, check this for more info.

Everyone who starts blog or connect to be online media they start thinking about how they can make money online and they started their journey like Treasure Hunting. Making money from online media is not a easy job but of course you can make good amount of money if you work in right direction.

Now you might be feeling that how to find right direction and you must having so many question in your mind about Blogging and Make Money online. You must be thinking that if you could have some guide or guru sort of stuff you can make it very fast.

You need to go long for finding Guide just read Make Money Blogging by Daniel Scocco, a famous blogger and founder of Daily Blog Tips.

This is book is really good in sense it guide you from choosing blog platform like Blogger, WordPress or Self hosted blog till the entire journey in blogging. Daniel is blogging since 2006 and this book shares all the hurdles he might face or might be going to face. He had covered very small thing even. As a active Blogger I can understand that this book is really helpful to starters.

You can download this book from http://www.dailyblogtips.com/make-money-blogging/ but for that you need to signup for his news letter which gives you constant learning experience.

So what are you waiting for  ? Just share you experience with me too as comments.

If you want to solve most buzzing word “Social Media Optimization” here I am with you. I had make one presentation about “Social Media Optimization”

In this presentation you will find

• What is Social Media Optimization?
• Why Social Media Optimization is required?
• What are the possible media to promote it?
• How we can use this media / platform to promote our Blog / Website / Services? And this all in very simple language.

What is SMO?

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Why SMO ?

• Increase Internet Authority
• Branding & Brand recall
• Increase brand visibility
• Direct communication with prospect user / buyer / seller
• Reach to niche audience
• Latest way of marketing and promotions
• Stand out of the crowd
• Drive more traffic
• Back links