Election fever had started now in India and many people who are using internet regularly can see internet advertisement of L K Advani, Jaagore and some other leading politician of India. Now the question is that will this active campaign can change voters mind or can this provide more information about candidate / party or this will really turning point to get more influence?

As many people know news which is released before few days back that “Narendra Modi beats all in web popularity” . I feel this is just due to Modiji is spreading his brand vertically not horizontally. I mean to say that he was using all media including internet since long. Now this election gives idea to start their own site / blog as they had seen example of Barak Obama at USA and Narendra Modi at Gujarat.

If anyone wants to influence people for getting good votes then they must use this procedure:
(this all things done by political party’s / individuals IT team so don’t thing that any politician is going to do this)

• Promote your work / achievement and present the same in statistical manner or visual manner (I must say here : if any)
• Use social media like Facebook, Twitter up to the mark. If required make micro-blogging atomized.
• Join discussion forum and share your achievements
• Rather spending much on PPC spend it on Banners on specific sites like news site / leading portals / Social Network
• Spend on specific keyword for PPC. You also can make customized ads for different keywords.
• Use all media like News, Photos, Video, Podcast, RSS, Social Networking, micro blogging etc
• Make your site interactive, anyone can ask you question or anyone can post comments. This will give user personal touch.

Any political party or individual can influence voter if they can able to reach to voter and convey about their achievement and manifesto as they are going to target educated and young crowd.

Just check list of active websites which design by / for / about Election 2009 or Political personality (Sorted Alphabetically – suggest me if I am missing anyone)

• http://www.bjp.org
• http://www.congress.org.in
• http://www.jaagore.com
• http://www.lkadvani.in
• http://www.narendramodi.in
• http://www.soniagandhi.org
• http://www.thenarendramodi.info
• http://www.vkmalhotra.in

I think Internet Marketing, Social Media Optimization is necessary for all who want to get more audience if they are politicians or if they are business person.

What do you think? Share your view regarding this via comments.

Note: You can follow @Narendra_Modi , @vkmalhotra on Twitter

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