Just last week I was talking about India Ecommerce and during the time Google has taken giant step. I am sure that was not due to my article. Smile. Google is going to  provide free website for Indian SMEs (Small & Medium Enterprise) Industries. There are nearly 8 million SMEs in India and very few is having their online presence. Google is planning to hit aprox 5,00,000 companies with in first year. This campaign is known as “India get your business online”.

Who is behind India Get Online ?

This campaign is lead by Google but HostGator is playing major roll in this as well. Those who don’t know about HostGator, I would love to inform that, HostGator is one of the Biggest Hosting Provider and having office in USA as well as HostGator started operation in India too. ICICI Bank is also backing this initiative. Many of you must be knowing that ICICI Bank is second largest bank of India. They also have FISME as their Partner for this initiative. FISME is the national federation of Micro, Small and Medium Enterprises (MSMEs)

What SMEs will get ?

Well ! You should not bother what you will get as you you are getting is free. Hey ! don’t get angry I was just joking. Let’s keep joke apart. The following this you will get for make your life better.

• Free .in domain (valid for one year)
• Free & Easy to build Website.
• Hosting for 1 Year
• Free Email ID (Google Apps. )
• And What else you want ? I guess all covered.

What things need to get this offer ?

Well ! First of all let me be clear that this offer is only for Indian Business. So this will be prime requirement that you should be Indian business unit with following things mention bellow.

All you need any one of following document.

• Permanant Account Number (PAN)
• Tax Deduction Account Number (TAN)
• Corporate Identify Number (CIN)

Will it change India’s online Business ?

You can read above title as my thoughts about Indian get Online.

If you just want to check my answer in YES or NO then I will say, YES, this will make BIG impact on India’s SMEs segment. As it is free and they are claiming that It will make site in just 15 min, people will sure give a try. Partners like ICICI Bank and FISME are having very good network in India. Google it self is one of the Biggest brand for India and it covers nearly 85% share in Search Engine.

Even many SMEs are want to be online and looking for cheap options for website (that’ why Internet Marketing Consultant sometimes suffers too ) but on personal front I must say this will give new way of thinking to SMEs too.

In nut shell all will won. Google, ICICI Group or HostGator will have strong roots in India.

What will Google or Partners Earn / Gain out of It ?

If you are thinking on monitory aspect they might not earn much or even they might not earn single penny for first year.

• They (Google) are suggesting almost all tools to SMEs like
• Google Local (Maps)
• Google Adwords
• Google Analytics
• Google Webmasters
• Hostgator start earning renewal from next year. Even for first year .in domain cost Rs. 99 to individuals so It will be not much cost compare to reach hostgator will gain.
• ICICI Bank will gain surely more database and direct reach to SMEs.
• Google will get more database for Google Places and this time it will be more perfect compare to other sources.
• Google will have more opportunity to gain more Adwords customers in future.

I guess you should at least give a try to this. What’s your comment about this ?

Few week back I wrote an article about “How To Optimize Your Site for Local Search” and send it to Daniel Scocco who is one of the famous and my favourite blogger. His Blog  DailyBlogTips.com is having stunning information about Blogger world. I got his positive response about approval and I become one of the Happiest person on the earth and was waiting when my article will be on air.

Daniel Scocco is having more then 30,000+ RSS readers and it keeps on adding day by day. He is getting more then 5000 + unique visitors which are visiting more then 12,000 pages (Page Views).

You can check my article about

“How To Optimize Your Site for Local Search”

on

I would love to have your comments and queries. Kindly keep commenting.

Got surprise after reading Title.

But it’s truth that according to Search Engine following titles are different.

• www.site.com
• http://site.com
• http://www.site.com
• http://www.site.com/
• site.com
• site.com/index.html
• site.com/Index.html

Thought we are getting same data using any one of them. Did you notice that when ever your submitting URL for comment or registration form etc are using with www or with out www. If your answer is I am using both and you had do link building for 100 links but according to search engines it might be 50 link for your www URL and 50 for non www URL (just example) Even index.html and Index.html (capital word / character ) is different in terms of Search Engine.

No are you worried that ohh my God what to do ? Don’t get panic. There is a way out of it. It this is known as URL Canonicalization.

What is URL Canonicalization ?

Canonicalization is the process by which URLs are standardized. For example, www.site.com and www.site.com/ are treated as the same page, even though the syntax of the URL is different.

Why Is Canonicalization An Issue For SEO?

Because many times Search Engine treat www.site.com, site.com/ and http://site.com as three different URL but actually it the same URL. This difference will lead you to low PR as there not better link juice or traffic on one URL.

What Conditions Can Cause This Problem?

• Different URLs i.e. www.site.com V/s site.com
• Capital URLS like Default.html and default.html are different URLs.
• If you are forwarding multiple URLs to the same contents.
• If you are generating Dynamic URL based on different conditions and this URL keeps on changing.
• Trailing questions marks, with or without parameters i.e. www.site.com/index.php? or www.site.com/index.php?data=google
• Inaporoprite use of 302 redirect

What the Step needed to solved this problem ?

The following things can help you to get better result for your Link Juice and other benefits.

Fix Your URL

Fix up your URL with www or with out  www. Submit your URL whenever needed in your specific manner. If you decided to go with www.site.com then you should not use any other option.

Use Google Webmasters

Update Google about your preferred domain via Google Webmaster. You can log on to Google Webmaster and then go to Site configuration –> Settings and update your Preferred domain. Check the image bellow.

Use 301 Redirect

You need to write a bellow mention code in your .htaccess file which will redirect your all traffic which comes on http://site.com on www.site.com (Kindly edit site.com with your URL before updating .htaccess) .htaccess is crucial for website just make sure to take backup before editing site.

RewriteEngine On

RewriteCond %{HTTP_HOST} ^site.com [NC]
RewriteRule ^(.*)$ http://www.site.com/$1 [L,R=301]

If you want reverse thing i.e. www.site.com should convert in http://site.com then use following code.

RewriteEngine On

RewriteCond %{HTTP_HOST} ^www.site.com [NC]
RewriteRule ^(.*)$ http://site.com/$1 [L,R=301]

If want to learn more thing about 301 Redirect then Check this

I thinks this will help you to redirect traffic and links juice on one domain only and gradually It will help you much for getting good search engine results. Still you are hungry for know more about this I will suggest you to check the following articles on this issue by Industries expert.

• SEO advice: URL canonicalization by Matt Cutts
• Canonicalization by Wikipedia
• Preferred domain (www or non-www) by Google Webmaster Tools
• Duplicate content and multiple site issues by Google Webmaster Central Blog

With this Don’t forgot to Secure your Blog from Unauthorised Access : Make your Blog more Safe.