Engaging in the new age of media to get your business out and noticed seems like an excellent idea that cannot really be missed. Being left behind in the advancement of business and technology could potentially cause you to lose sight of your customers, but, there are also elements of business which will not respond to this form of open publicity. Knowing whether to engage with the new marketing strategies is more difficult than realising your company needs a data centre to store all of the customer information. There is no absolute answer as to whether businesses should engage in social media, but this article will consider some of the aspects that make a difference.

1.       Does it need to be private?

The first question to ask about your business is whether it needs to be private or not. Considering the social stigmas surrounding Viagra, for example, one would not expect people to engage in social promotions of this element of Pfizer’s business. It is possible, however, that people would be willing to promote Lipitor, which is used to lower blood cholesterol and made by the same company, once they have noticed real benefits from it.

If your customers would be happy to talk about it in public, then social channels will probably work for you. If they wouldn’t, consider following other digital marketing channels such as search engine optimisation to get the best results.

2.       Can you do it yourself?

It is always possible to complete the task of social promotion yourself. Anyone is able to link a facebook and twitter account and express their views. There are two reasons, however, that this may not be the most sensible move for your business:

• Being social is time consuming. When promoting a business you need to make it feel humanised and this means you need to talk to people, all the time, every day. Imagine having to fulfil dinner engagements every lunchtime and dinnertime of everyday. At these engagements you would also have to talk to everyone in the room and not all of them will be nice to you.
• Social groups respond to honesty. You wouldn’t lie to your friends about why you did something, so how can you lie to your customers? One of the biggest elements of running social marketing campaigns is that dishonesty will be easily noticed and attacked. People do not like being lied to and they are more likely to make noise about it when online because it is easier than doing so face to face. One upset customer could potentially cost you a lot of business so you need to be open and up-front about your business and its processes.

It is always possible to manage this new stream of marketing yourself but it will be both challenging and time consuming. Allowing another company to complete it on your behalf will leave you with free time and allow you to gain all of the benefits.

3.       Where to focus?

There are 4 basic areas that are suited best to businesses. There are always more avenues you could follow but focusing on the following will enable you to reach the highest potential group of customers. Check Social Media Sharing Tools

• Facebook – There are over 7.5 million Australians who have accounts on Facebook. This is a huge potential market that you can engage in so it’s a good place to start.
• Twitter – There are less users of Twitter but the fact that it links in to Facebook enables both sites to be managed fairly easily and simultaneously. Twitter is expanding rapidly around the areas of TV shows and live sports.
• Linkedin – This is a business focused form of social media but a presence will enable you to find employees, seek expertise and discuss ideas. This is a good way to be found by those specifically interested in the business side of your business.
• Google+ – This is the newer offering from Google. There is plenty of room to manoeuvre with this program so there is lots of potential for businesses to develop marketing strategies.

When we are talking about Social Media for Portals / Newsite / Ecommerce site they must have to think about loading speed with the best options for Social Sharing. If you want to know very quick overview then just check following list the best 5 Social Media Sharing Options for your Portal / News Site / E-Commerce Site. Don’t forgot to check my presentation about Social Media for Business.

Above mentions tools are best tools for Social Sharing tool for you portal. Now it’s turn how to activate it ? So let’s go step by step and I will share how you can have code of this tool in order to share Social Media sharing on your Portals.

Facebook

Facebook is  one of Most popular Social Media site on the earth till date. If you want to push your News / Product / information to Facebook user then you must have Facebook sharing button at your Website / Portal. It is really very easy to implement Facebook Sharing Icon at your Portal.

Visit http://developers.facebook.com/docs/reference/plugins/like and then insert relevant details.  Your script is ready just in 2 min. Now place this code on you portal. Best location is just next to Title of your News / Product Details / Information. You can even post small icon at the end of description / news.

Twitter

Twitter had done revolution in Micro Blogging and now it’s become unavoidable Social Media sharing platform. If you want that your reader should share your content on this powerful medium then you must use Twitter sharing button at your portal. How you can get twitter sharing Button ? It’s really an easy job.

You need to visit this link http://twitter.com/about/resources/tweetbutton feel the require information and you are done. Just copy the script given by Twitter and place it on your portal where you want to make it visible.

Yahoo Buzz

When we are talking about News Portal then I will strongly recommends to use “Yahoo Buzz” Social sharing tool for your News site or Portal. Yahoo buzz is part of Yahoo Group. It’s showing buzzing Topics across the world based on Geolocation and Industry wise Buzzing News.

As Yahoo Buzz is sharing Buzzing news on via this media I am strongly recommends it to News Websites. It might make your News to Viral and have really high number of visitation via Social Media.

If you want to put Yahoo Buzz sharing Button at your News Portal simply Visit http://buzz.yahoo.com/buttons and then choose the appropriate option for your portal.

StumbleUpon

StumbleUpOn is one of the powerful sharing tools which allows user to say “Thumbs UP” for your Website / News / Product page. Whenever any used likes content at your Site / Portal he/she can click on Stumble button and share his/her vote for it. This is how your site get more popularity among stumblers (People who are using StumbleUpOn).

Core objective for StumbleUpon is to give Personalized Recommendations to Help to Discover the Best of the Web. Everyone knows that personal Recommendation will work more better than any other tool.

Just visit http://www.stumbleupon.com/badges/landing/ and get button for your Portal / Website.

Digg

Digg is place where people are sharing content across the web as well as finding content from across the web. This makes us to be at Digg. Digg will help you to get more visitors and more traffic at your website. The more Digg you will get the more probability to get your site up in google rankings as well as get more visitors.

If you eager to share  your content over Digg then just visit http://about.digg.com/downloads/button/smart this links and get your Digg Button.

I hope you have enjoyed this post and I would love to hear from you. Kindly share your comments as well as I would love if you share this post on Social Media too.

]]> http://www.jaydip.info/top-5-social-media-sharing-tool-portal-news-site-ecommerce-site/feed/ 8 http://www.jaydip.info/change-facebook-fanpage/ http://www.jaydip.info/change-facebook-fanpage/#comments Tue, 26 Oct 2010 07:36:41 +0000 Jaydip http://www.jaydip.info/?p=402 Tweet

Facebook Fan Page is really Viral way to marketing. Till now it was having some limitations one of them is you cannot change the NAME of you Facebook Fanpage. Now things are changed you actually can change Facebook Fanpage name. This is one of the revolutionary feature from Facebook.

Step by step explanation how to change your Facebook Fanpage Name.

• Go to Ads and Pages ( Click Here )

• Select the fanpage of which you want to change the name.
• As this is new feature is added to Facebook Fanpage. So check following Screen and make sure. Which kind of screen you are getting .

Screen "A"

Screen "B"

If you are getting Screen “A” then check Option “Name”. Just edit that Name and you are done with Facebook Fanpage Name Change. Don’t you feel it is too simple. huhh.

If you are getting Screen like “Screen B” then kindly reduce your friends and make less then 100. I know It sound odd but unfortunately that the only way. Check Facebook Official not on this. http://goo.gl/mcTA

Share your comments and reactions for this articles.

This is Guest Post by Sam Bakker

There has been much online debate concerning the true effectiveness of Facebook groups for businesses in comparison to fan pages. There are two main differences that distinguish one from the other. Facebook groups are typically business based and rely on engaging Facebook users through conversation about itself. This contrasts Facebook fan pages, whose main purpose for the majority is to see humorous or opinionated ideas. They have a laugh, click the “Like” button and share it with their friends by being associated with it.

I recall the first time I created a group page on Facebook for a local business. Much of my attention was spent making it look nice and clean. Expecting Facebook users to love my new page and support me for making it, I sent out requests to my 500 friends. Two days passed by with only 8 Facebook users signing up to my group… and half of them were related to me. In contrast to this, I witnessed a Facebook fan page go from no members to 80,000 within days. It got me thinking as to whether I had made the right decision by creating a group for my client’s business.

That incident got me thinking about the possibility of generating viral traffic with simple one-liners whether being funny or controversial. I had seen on many occasions these simple statements gather massive momentum. Just last week, I witnessed a fan page called “There’s always one friend who eats everyone’s gherkins in McDonalds” go from single figures to now 44,000 fans. And the title isn’t even funny!

Fan pages don’t have to be perfect; in most cases, it’s just a topic you know others are interested in. In my experience, group pages tend not to go viral unless it is a compelling page that offers value to the user. Fan pages on the other hand go viral on a regular basis, making them the perfect marketing tool for internet marketers like us.

The key is to figure out a legitimate system that works a fan page ‘til it’s on the verge of going viral. What I’ve found on Facebook is that it takes around 20,000 fans for a page to go viral, growing on an almost exponential level. With that in mind, 20,000 fans becomes our aim.

When I first started my Facebook group page I was unsure whether it was the right move to make. It was…however I learnt later is that a group on Facebook needs fans from various sources to succeed; the main one being “Facebook Fan Pages.” Once a fan page goes viral, your business can tap into an ever increasing number of users. This boosts performance and profitability. For this reason, Facebook fan pages should be the main strategy for directing fans to your business page, Fan pages are the most viral marketing tool available online. Your challenge is now: how do I build up 20,000 fans and put marketing on autopilot?

Sam Bakker has been making money online for the past 7 years. He owns a number of businesses including his new internet marketing website which he has just released. If you would like to find out more about Sam or making money online you can visit Sam’s internet marketing website.

If you want to solve most buzzing word “Social Media Optimization” here I am with you. I had make one presentation about “Social Media Optimization”

In this presentation you will find

• What is Social Media Optimization?
• Why Social Media Optimization is required?
• What are the possible media to promote it?
• How we can use this media / platform to promote our Blog / Website / Services? And this all in very simple language.

What is SMO?

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Why SMO ?

• Increase Internet Authority
• Branding & Brand recall
• Increase brand visibility
• Direct communication with prospect user / buyer / seller
• Reach to niche audience
• Latest way of marketing and promotions
• Stand out of the crowd
• Drive more traffic
• Back links

In current time you can find blogs on almost all topics and as a blog owner you are always worried about how to promote your blog. If you are running short of time or having too much responsibility, changes are there that you can miss any point to promote your site.

I am going to share some tips how you can make your procedures atomized so you need to worry else blogging.

I am assuming that you are aware about RSS, Feed burner, micro blogging and other related terminology.

1. Log on to www.ping.fm and sign up
2. Configure your Twitter, Facebook, myspace, delicious, linkedin, flickr, plurk and other account.
3. 

   Ping.fm supported networks List (Major Networks)

   Once you are done with your ping.fm account just test setting and do one posting manually. Check all your profile which you configure with ping.fm

4. If you feel all things works fine then take a deep breath and log on to http://twitterfeed.com
5. Log on to twitterfeed using your open ID. Now you can create an account too.
6. Click on “create feed” and select ping.fm
7. Insert your ping.fm application key, if you don’t have follow the instruction and generate online,
8. Select “Status”  @ ping.fm method to update
9. Provide your RSS feed and you’re other priorities.
10. Once you are done with all details click on “Create” and you are done.

That’s it. Now whenever you will update your blog all your profile will be updated automatically.

]]> http://www.jaydip.info/how-you-can-do-micro-blogging-automatically-how-to-promote-your-blog/feed/ 15