Online marketing has only just made its presence known in the international realm of retailing but its speed, effectiveness and cost saving value has already perched it astride a pedestal in the diverse array of marketing strategies that exist out there. Listed below are some of the benefits businesses stand to reap from investing in internet marketing.

It is cost effective

An e-store ( eCommerce ) is far more cost effective than maintaining a physical storefront that requires the payment of rent, employees wages, utilities and insurance. Online marketing is inexpensive and pragmatic because the ratio of cost is miniscule when compared to the reach of a website. Apart from that, online marketing tools such as e-newsletters, email communications and digital catalogues cost substantially less than printing and disseminating paper catalogues, brochures and pamphlets.

It is efficient

Unlike traditional advertisements in newspapers, magazines or on television as well as paper catalogue, brochure or pamphlet where prices are fixed until the next printing cycle – digital catalogues, social media and blogs can be updated hourly, daily or even weekly to respond to fluctuating market prices. This is a particular advantage in sectors such as the jewellery industry where prices of raw materials are volatile. Apart from that, companies can choose to change the wording of a particular online advertisement or an online newsletter if they find it is not resonating with customers. The same changes cannot be performed with more conventional forms of offline marketing.

The Internet is an international marketplace

The Internet is a global sphere where buyers from disparate corners of the world have an opportunity to view your product and services, unlike a physical storefront that is only accessible by buyers in that region. A website is a convenient, timely and effective way for customers to ascertain the look and prices of products they may be interested in.

The very seamless nature of the Internet allows customers to easily research and purchase products and services and it has the ability to convert a customer into buying a particular product or service. A few clicks of the mouse is all that is involved in an online transaction.

Expands customer databases

By using online marketing devices, corporations can learn more about the needs and concerns of their target demographic audiences by tracking real-time results and measuring customer statistics in a simple, inexpensive way. Almost all aspects of online marketing – from websites to email communications and e-newsletters – can be monitored and tested to ascertain which messages and offerings are appealing to their customer base.

Companies use a variety of ways to do this, one of which includes the pay per click method and online analytics. In the online realm, companies can even target specific demographics to determine their spending habits and sentiments. Online marketing allows companies to target specific genders, age groups, occupations, income levels and so forth. This information is pivotal and could lead to an expansion in customer databases or the success of a particular marketing campaign.

Just last week I was talking about India Ecommerce and during the time Google has taken giant step. I am sure that was not due to my article. Smile. Google is going to  provide free website for Indian SMEs (Small & Medium Enterprise) Industries. There are nearly 8 million SMEs in India and very few is having their online presence. Google is planning to hit aprox 5,00,000 companies with in first year. This campaign is known as “India get your business online”.

Who is behind India Get Online ?

This campaign is lead by Google but HostGator is playing major roll in this as well. Those who don’t know about HostGator, I would love to inform that, HostGator is one of the Biggest Hosting Provider and having office in USA as well as HostGator started operation in India too. ICICI Bank is also backing this initiative. Many of you must be knowing that ICICI Bank is second largest bank of India. They also have FISME as their Partner for this initiative. FISME is the national federation of Micro, Small and Medium Enterprises (MSMEs)

What SMEs will get ?

Well ! You should not bother what you will get as you you are getting is free. Hey ! don’t get angry I was just joking. Let’s keep joke apart. The following this you will get for make your life better.

• Free .in domain (valid for one year)
• Free & Easy to build Website.
• Hosting for 1 Year
• Free Email ID (Google Apps. )
• And What else you want ? I guess all covered.

What things need to get this offer ?

Well ! First of all let me be clear that this offer is only for Indian Business. So this will be prime requirement that you should be Indian business unit with following things mention bellow.

All you need any one of following document.

• Permanant Account Number (PAN)
• Tax Deduction Account Number (TAN)
• Corporate Identify Number (CIN)

Will it change India’s online Business ?

You can read above title as my thoughts about Indian get Online.

If you just want to check my answer in YES or NO then I will say, YES, this will make BIG impact on India’s SMEs segment. As it is free and they are claiming that It will make site in just 15 min, people will sure give a try. Partners like ICICI Bank and FISME are having very good network in India. Google it self is one of the Biggest brand for India and it covers nearly 85% share in Search Engine.

Even many SMEs are want to be online and looking for cheap options for website (that’ why Internet Marketing Consultant sometimes suffers too ) but on personal front I must say this will give new way of thinking to SMEs too.

In nut shell all will won. Google, ICICI Group or HostGator will have strong roots in India.

What will Google or Partners Earn / Gain out of It ?

If you are thinking on monitory aspect they might not earn much or even they might not earn single penny for first year.

• They (Google) are suggesting almost all tools to SMEs like
• Google Local (Maps)
• Google Adwords
• Google Analytics
• Google Webmasters
• Hostgator start earning renewal from next year. Even for first year .in domain cost Rs. 99 to individuals so It will be not much cost compare to reach hostgator will gain.
• ICICI Bank will gain surely more database and direct reach to SMEs.
• Google will get more database for Google Places and this time it will be more perfect compare to other sources.
• Google will have more opportunity to gain more Adwords customers in future.

I guess you should at least give a try to this. What’s your comment about this ?

This is my first post after being Entrepreneur. I guess you all knowing that now I am now founder of Gujarat’s first and only Internet Marketing Institute, which provides SEO Training at Ahmedabad, with PPC Training and Social Media Training too.

You must be knowing that Google just rollout Google +1 feature as experiment search and they are going to take this is as Personalised recommendation from your friends about your require Search Terms.

Thos who are not update about this search can check more about Google +1 as well as they can check following Google +1 Video.

Now you are pretty much clear about What is Google +1. If still not then just read Google’s statement about Google +1.

Use the +1 button to publicly show what you like, agree with, or recommend on the web. The +1 button can appear in a variety of places, both on Google and on sites across the web. For example, you might see a +1 button for a Google search result, Google ad, or next to an article you’re reading on your favorite news site. Your +1’s and your social connections also help improve the content you see in Google Search.

How to activate Google +1 ?

• 
  If you want to use Google +1 then you must have to keep login while search.
• If you want to see recommendation from your friends then you must have configure your Google Profile.
• Don’t forgot to put your Twitter, Facebook and LinkedIn profile URL.
• Got to Google Experimental and Click “Join This Experiment” button just next to Google +1 Option.
• You are done buddy. Don’t forgot Google +1 is supported by Chrome, Firefox 3.6, Internet Explorer 8, Internet Explorer 9, and Safari 4. If you using any other web browser then you need to switch to any one of them.

Google +1 Effects on SEO

I don’t want to make it too technical article as this is new feature rolled out and still need to check many things about it. to note a few major things which I can visualise about Google +1 & SEO are as follows.

• SEO will not be pure Link Building Game. Of course link building will have their values.
• Now Title Tag with Spam content will be history as people will not like/recommend this kind of  sites.
• Company should not only focus on SEO or Ranking but also focus on User Experience. If user find good experience over website they will surely recommends your site.
• If you are targeting wrong keywords on wrong page then not only you are increasing your bounce rate but also you are losing hope for getting one more +1.
• Now company who wants good ranking or recommended ranking by user then they must have to Social too.
• Google +1 might be change the game as it shows like Facebook Like. The best part is that Facebook is closed network and Google is open network.
• Social Media Marketing game will be even tough as now Social Media indications like RT, Like, Flickr etc also helping for Organic ranking. SEO must have to know more about Social Media.

As of now this much point are came in my mind. Suggest me if I am missing any other viewpoints.

Kindly note that Google +1 is not going to change Google Rankings until user log in to his her account and this is still limited to experiments.

I was surfing over Internet for making some Presentation which I need to give with few of Institute as a part of our SEO Training Institute by DIIM. I am ended up with few really intelligent SEO Cartoons. So here by I am sharing SEO Cartoons with you. Enjoy it and share your views on that too.

This card really shows How some SEO are doing Keyword Stuffing.

This is how all SEO Want their SEO Room with having 301 Redirection and no-follow tag.

This SEO Cartoon shows how Matt Cutts eating spam and he and his team improving Search Results.

What happen if GOD will Change algorithm ?

Did you seen some stupid Tweets too ?

Are you planning to purchase new Webhosting ? then check this out Coupon Code of BIGROCK, leading Web Hosting and Domain Provider company of India. Now can see BigRock promo over Internet and on TV as well.

BIGROCK – Indian Hosting Provider

BigRock is the fastest growing provider of web-presence solutions to small-businesses, professionals and individuals. Our product portfolio includes – Domain registration, Web & Email Hosting, Website Builders, Digital Certificates and much more. BigRock aims to fill a critical void in the web-presence industry with its innovative suite of web products designed to fortify businesses’ competitive advantage and unleash their true potential. With a proven platform that powers over 5 million domain names worldwide, BigRock is committed and confident of unlocking tremendous value for customers in India.

How you can avail 50% Discount on BigRock.in Hosting ?

Log on to www.bigrock.in

Go to hosting plan and choose on plan. It will look like following image.

Once you select hosting plans then just click on “Add this Plan”. It will ask your Domain name which will be link to your hosting account. If you already booked domain name then just your domain name else you can book domain too. Once you have given your domain details it will take you to Payment / checkout page.

Just check left hand side box for coupon and enter “Jaydip“ as coupon code. Check following image for visual look.

You can see once you apply Discount Coupon Code on BigRock.in you can have 50% discount on Web hosting. It’s it seems great deal. If you don’t want to purchase hosting then you can use this coupon for other services as well and have 10% discount on other products.

I would like to here BigRock.in review once you purchase web hosting and start using services of Bigrock.

This coupon code expire now but you can use following  BigRockcoupon code.

• BRJDWH – use this for Hosting and get 15% off – Click here
• BRJDDM – use this for Domains and get 20% off – Click here

BigRock Company Profile

BigRock is the fastest growing provider of web-presence solutions to small-businesses, professionals and individuals. Our product portfolio includes – Domain registration, Web & Email Hosting, Website Builders, Digital Certificates and much more. BigRock aims to fill a critical void in the web-presence industry with its innovative suite of web products designed to fortify businesses’ competitive advantage and unleash their true potential. With a proven platform that powers over 5 million domain names worldwide, BigRock is committed and confident of unlocking tremendous value for customers in India.

At BigRock, we have pioneered the concept of a globally distributed Datacenter. Our Datacenter is a globally distributed collection of redundant server infrastructure which hosts all our Products and Services.

As a first in the category, BigRock will aim to reach out to its target audience via an integrated marketing campaign and has earmarked an outlay of INR 10 crores, this fiscal, towards advertising spends. The communication campaign that comprises TV commercials, print, online and viral campaigns will be shortly unveiled pan-India. BigRock has also launched an innovative SMS service where anyone can check the availability of their desired domain name e.g. by sending it via SMS to 5607080.

BigRock currently has a workforce of 75 people spread across its three offices in Mumbai, Bangalore and Delhi, and a sales & support team available 24/7. The core areas of the company’s activities in India will include design and product development, sales & marketing and strategic partnerships.

Online advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite option. Rupert Murdoch recently said that online advertising doesn’t sell, and it’s one of the reasons for the new paywall strategy by News Corp. The industry as a whole has grown enormously, but if you’ve ever done leadership training, you’d probably diagnose “lack of direction” as the main problem.

You’d be right. The entire paradigm of online marketing is still evolving, and has already made obsolete a lot of market “truths” and basic assumptions.

The assumptions were:

• People don’t/won’t read long text articles.
• Content doesn’t matter, glitz sells.
• The internet audience is naïve and doesn’t know how to compare products.

Whichever planet these assumptions came from, they were more than wide of the mark in terms of the global market:

1. Article marketing is now the hottest property online, and good SEO practice. Online direct response copy is longer than most news articles.
2. There are now as many articles online about content is king as there are about most celebrities.
3. The internet audience learns at about age 7 how to search effectively, and they’re experts when old enough to have a credit card. Forget about dumbing down to expert audiences.

One of the most gruesome reminders of the fallibility of set-in-stone advertising principles was the emergence of truly awful content strategies. When trying to remove money from human beings, giving them useless or inadequate information was definitely not good technique.

Article marketing has glaringly exposed the demand for quality information content. Webmasters don’t want garbage. They do not need tag-heavy, SEO-deterring crud cluttering up their blogs or their valuable space, which could be used for something which actually generates revenue, not abuse and site maintenance time.

The business angle has been seriously overlooked. If the basic principle of any form of marketing, particularly advertising is targeting, the medium is extremely relevant. Websites have their own audiences, and you’d think this staggeringly obvious fact would have penetrated through to the agencies.

Websites can’t be “content neutral” like TV or newspapers. The ads can be actual duds, too, like putting dating agency ads on the obituary columns. Gardeners don’t want Viagra. They get enough spam. Add more, and the websites will naturally worry about turning off their audience, or at least annoying them.

Glitz is dead. The world has YouTube and every other creative site on the web. The creative stuff on YouTube puts glitzy, garish ads in the shade. The audience is used to caviar, and the ad industry is feeding them birdseed? It was never going to work. informercials  work a lot better, and they also hit target audiences. They have content quality, depth, and more credibility.

The online versions of the “magalog”, market-specific websites, are also good, meaningful sellers with serious content considerations for their advertising. The content is much better, much more readable, and isn’t as hideously offensive as the truly dire “give us your money” approach.

Anyone who’s had sales training, will understand- Ads are a form of sales spiel. If you wouldn’t use it on a customer, don’t use it online.

This Guest Article is written by Marcela Dias, a freelance writer and web designer from Sydney, Australia. She writes about Online Marketing, Blogging and Web Design. If you wish to write a Guest Article here, check this for more info.

Resume is the tool to Market yourself, show your professional experience and this is the best tool to give more solid impression on employers mind.

Wikipedia Says

A résumé (French pronunciation: [ʁezyme]) is a document that contains a summary of relevant job experience and education for specific employment search. The résumé is typically the first item that a potential employer encounters regarding the job seeker and is typically used to screen applicants, often followed by an interview, when seeking employment.

I am working as Internet Marketing Consultant at Ahmedabad which covers Social Media Optimization, Search Engine Optimization, Online Promotions, Online Reputation Management etc.  Apart from all SMO and Internet Marketing (club of all) is my passionate area of Working. Cities like Ahmedabad is having few number of people who are actively involved in Blogging, SMO, SEO and all flavours of Internet Marketing.

After creating this blog I also want to make some good online presentation for me which can use as my Resume / Online presence. I had search on Internet and I come to know about Visual Resume concept. I liked it and I made it by my own way.

When I updated this Resume on Slideshare, my Visual Resume was selected on HOMEPAGE of Slideshare  Under  “Hot on Facebook”. I was really crazy when I got official mail from Slideshare Team.

Visual Resume.

I would love know your Reaction / Comments for my Resume. Let me update if I miss any other details. It will help me improve my online presence. If you are looking for any help / guidance then also put a comment. I will really feel Happy to help for any short of things I can.

Bloggers, it’s time to cheer up and have some healthy fight between us. No we are not talking about wrestling;  Internet Marketing Journal is hosting blogger Contest for upcoming Web Analytics Wednesday. We want to make it as simple as we can.

If you are ready to ROCK Ahmedabad then just check the Rules below.

• You blog should get rank on first page on Google.Com for “Web Analytics Wednesday Ahmedabad” keyword.
• Landing page should be your blog post not home page.
• You must have following HTML content @ you blog post. (Download in TXT file at end of post)
• You can use all White Hat Techniques.
• We will not consider result of IMJ Team (Jaydip, Dipali, Kaushal) / IMJ blog.
• You should not edit our provided HTML file.
• The result should be by ORGANIC Search.
• If you already have post about this then edit and add our HTML content. (helps more if you are having good ranking already)
• We will check result on 14^th April and give Surprise GIFT to Winner @ Event.

Advantages

• Surprise Gift
• Chance to be ROCK STAR in front of Industry Experts / Associates
• More Visitation on blog
• Appreciation from Industry people.

It is time to be ROCK STAR as you are going to get GIFT in front of Industry Expert / Associates. So what are you waiting for? Start Rocking. If you have queries about contest contact us by Twitter / Facebook / email.

Download HTML Content

Just download this TXT, and go to your blog post HTML part and just paste there. You are done.

]]> http://www.jaydip.info/rock-star-join-ahmedabad-blogger-contest-web-analytics-wednesday-ahmedabad/feed/ 3 http://www.jaydip.info/turn-picnik-picnik-acquired-google/ http://www.jaydip.info/turn-picnik-picnik-acquired-google/#comments Thu, 04 Mar 2010 14:36:51 +0000 Jaydip http://www.jaydip.info/?p=300 Tweet

While Surfing I just come to know that Google is having one more company at his plate. This time Picnik, Online Photo Editing Site. Few months back Google acquire reCAPTCHA.

For People who are not knowing what is Picnik

Picnik is a fast, fun, easy to use and powerful set of photo editing tools for editing, sharing and printing images using any internet browser on any computer platform. Picnik is integrated with a wide variety of websites like Picasa Web Albums, Facebook, Flickr, Yahoo! Mail and Photobucket. With Picnik, you can edit your photos wherever they are from wherever you are.

Why Google acquire Picnik ? (in their own word – from their blog)

We’re very impressed with the Picnik team and the product they’ve created, and we’re excited to welcome them to Google. We’re looking forward to collaborating closely with them to improve the online photo editing experience on the web. In the meantime, we encourage you to head to Picnik, import some of your photos from Picasa Web Albums, Flickr or Facebook and try your hand at photo editing in the cloud!

Check official announcement at Googles Blog and Picnik blog

Google is threatening to close its operations in China after what it said were a series of cyberattacks aimed at the e-mail accounts of Chinese human rights activists.

The company said last night that it had detected a “highly sophisticated and targeted attack on our corporate infrastructure originating from China”. Further investigation showed that “a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists”. Google said that at least 20 other large companies from a range of businesses had been similarly targeted.

Google did not accuse the Chinese Government directly. However, the company added that it was “no longer willing to continue censoring our results” on its Chinese search engine, as the Government requires. Google said the decision could force it to close its Chinese site and offices in the country.

The internet giant believes that the attack was mostly blocked and that only minor information, such as creation dates and subject lines, were stolen from two accounts. It said that the investigation showed that accounts of dozens of China human rights activists using Gmail in Europe, China or the US had been “routinely accessed” using malware (malicious software).

Google first agreed to censor search results in China in 2006 when it created a version of its search engine bearing China’s web suffix, “.cn.” Previously, Chinese-language results had been available through the company’s main Google.com site.

To obtain its Chinese licence, Google agreed to omit web content that the Government found objectionable. At the time Google executives said they struggled to reconcile this concession with the company’s motto of “don’t be evil”.

By then Yahoo! had come under fire for giving the Chinese Government account information of a journalist who was later convicted for violating state secrecy laws.

David Drummond, Google’s chief legal officer, said: “These attacks and the surveillance they have uncovered — combined with the attempts over the past year to further limit free speech on the web — have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn and so over the next few weeks we will be discussing with the Chinese Government the basis on which we could operate an unfiltered search engine within the law, if at all.”

The 20 other large companies attacked include finance, internet, media, technology, and chemical businesses, according to Google.

“We are currently in the process of notifying those companies, and we are also working with the relevant US authorities,” Mr Drummond said.

Mr Drummond said Google accepted that defying the Government’s demands about filtering internet search engine results may mean having to shut down its operations.

With an estimated 360 million internet users, China has a bigger online population than any other country. But the ruling Communist Party worries the internet could become a dangerous conduit for threatening images and ideas.

If Google were to pull out it would be a severe reversal for the internet search company which has endured sustained criticism for its policy in China.

Google set up in China in January 2006 and agreed to comply with the Government’s “Great Firewall”. This meant that whenever people in China searched for banned Chinese keywords, a warning came up that “In accordance with local laws, regulations and policies, part of the search result is not shown.”

The company argued that it was better to be in China to make most information available rather than not have its service available at all and that it could play a role more useful to the cause of free speech by participating in China’s IT industry.

Source : timesonline.co.uk