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It is important to know that by improving Adsense CTR, you can get more money than you are currently making with Google Adsense. CTR stands for Click Through Rate and reflects a specific ratio that consists of the number of clicks out of the total number of visitors. For example, a CTR of 3% basically means that you get 3 clicks out of 100 visitors who are viewing your website. But, what can you do if your CTR is low? Are there any ways to increase your Adsense CTR?
Methods to Improve Adsense CTR
In order to answer to the aforementioned questions, you must know that you can improve Google Adsense CTR quite easily. In order to help you with this issue, the following lines explain you how to complete this task. Therefore, what you have to do is to:
- Post different Adsense ads on the text-rich pages; moreover, you must choose different keywords so that Adsense has numerous options to work with
- Try to get rid of any public service ads (PSA); usually, these services do not pay a thing for your efforts; in most cases, the PSA appears because Adsense does not find any adds to fit your web page
- Another thing that you can do is to avoid titles, such as “advertisements” and “sponsored links” above your Adsense ads; this thing represents a very important issue, as “Ads by Google” is the only title Google accepts for its ads
- It is also important to use the section targeting; this thing actually means that you are able to target a specific ad unit, which is relevant to your web page; you can also remove or block out any irrelevant sections, such as navigation links
The Most Suitable Adsense Placement for the Best CTR
It is also important to know that the location of the Google ads on a web page represents a crucial aspect for a high CTR. Thus, there are a few rules that you must respect in order to get a better CTR than you already have.
- Place the Google ads on top of the page so that the visitors do not have to scroll down to view the ads; it is important to bear in mind that more visibility brings along more clicks.
- Try to change the location of ads occasionally; this thing can be easily done by using different channels that allow you to see the best possible location for a specific ad
- Provide sufficient free space around the ads; this way, the users are able to see the ads easily.
- It is also essential to know that most Adsense users have recorded a high CTR with the help of vertical ads; however, the type of ads mainly depends on your website structure.
- Additionally, you must know that the best possible location for ads is the right side of your website; as most users usually use the mouse to scroll the page down, they are able to easily click ads they want
Besides all these things, you should also learn how to match the colors and fonts of the ads with your website while avoiding ad-blindness. This thing can easily help you capture the attention of your visitors and get a truly high CTR.
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Article by Dave
Dave is a Internet marketing enthusiast and web designer working for Go Globe a Shanghai Web design firm.
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What is normal AdSense CTR ?